As a multicultural advertising copywriter with over 10 years of experience, especially with AAPI experience, I've served more than 40 global clients including McDonald's, Jack Daniels, Martell, Chivas, Lancome, Burger King, U.S. Bank, AARP, Spectrum. I can write both Chinese and English copy as well as create ideas with cultural authenticity for Asian audiences, ensuring the storytelling feels genuine, nuanced, and grounded within these communities. Past agency experience includes: Infusion by Castells, AKQA, TDW+Co, Publicis Nurun, Havas.
